What is the 9-1-1: The Number to Know™ Campaign about?

This campaign is intended to allow individual PSAPs, regional 9-1-1 authorities, and state and national 9-1-1 organizations to speak together with one voice, but still retain the ability to send or choose their own primary outreach messages. The Campaign is designed to support, not replace, any messages you want to send out. Using the 9-1-1: The Number to Know logo on your materials makes your message part of a national, coordinated campaign.


Why do we need a national public awareness campaign?

All 9-1-1 agencies and organizations benefit from the power of a national campaign with a branded, recognizable logo and tagline to tie local messaging to. It provides cohesion across many messages, locations and entities, and increases the recognition and credibility of your local outreach efforts.


Is there a specific theme for National 9-1-1 Education Month in 2015?

Yes. The National 9-1-1 Education Coalition has selected “9-1-1: Call if you can, text if you can’t” as the 2015 campaign theme for National 9-1-1 Education month. Educate your community about this and other ways to be prepared for a 9-1-1 call to ensure the fastest response possible. See those and other key messages on the Message Guidelines page.


How can my organization use the logo? Where should we use the logo and tagline?

The campaign logo and tagline should be used as an anchor to your materials, not as the main focal point. Suggested placement is at the bottom of your piece, next to your own organizations’ logo(s). The campaign logo can be used in printed pieces and ads, in PowerPoint slide presentations, in television ads, on videos, websites, and on t-shirts or other promotional items. You are limited only by your imagination.


Are there any restrictions on using the logo?

The Campaign logo and tagline are the intellectual property of the National 9-1-1 Education Coalition; however, it is made available for use by 9-1-1 organizations, PSAPs, educators and anyone who promotes 9-1-1. We only ask that you do not alter the logo and follow the logo usage guidelines (see the Campaign Guide in the Resources section of this website). Use by commercial organizations requires prior written approval from the National 9-1-1 Education Coalition (call 202-292-4603 for partnership information).


If my organization uses the logo on our own materials, do we have to get them approved by anyone?

No, not at all. The campaign logo and tagline are yours to use; however, we would love to see what you do with it. In the future we may share best practice examples of ways materials have been used to support local outreach efforts, but you don’t need to have anything approved.


Can we use the Campaign logo on products that we sell as part of a fundraiser?

Yes. You may incorporate the logo on items as you see fit. (See previous questions for restrictions on use by commercial organizations.)


Part of our outreach includes radio PSAs. Can we use the Campaign in spoken announcements?

Yes, absolutely. Suggested usage is to end your announcement with the phrase “9-1-1 … the number to know.”


Should we use the Campaign logo and messaging during the month of April only?

The Campaign is not limited to the promotion of National Public Safety Telecommunications Week or National 9-1-1 Education Month in April. The Campaign can be used anytime during the year, as often as you like. This is an ongoing awareness campaign designed to launch in April 2011, but we encourage you to incorporate it in any outreach you may be doing as part of these awareness efforts. The Campaign is intended to support recognition of 9-1-1 professionals, as well as messages directed at the public about proper use of 9-1-1.


Should we credit the National 9-1-1 Education Coalition in our outreach efforts?

Credit is not required, but if you do, we recommend you do so in conjunction with other supporting organizations and agencies. For example: “This message brought to you by ABC County Emergency Services and the National 9-1-1 Education Coalition.”


We are working with a professional designer. Is there anything we should tell him/her about the logo?

The graphics files in the Resources section of this website include the logo in file formats that are compatible with professional design software programs. Please share the usage guidelines with your designer and ask him/her to follow the instructions.


Can we change the logo so it works better with our materials?

To maintain the integrity of the campaign and for maximum consistency, please do not alter the logo in any way. An exception is made is for classroom use, where, for example, students may be encouraged to re-create their own version of the logo in a creative way.


Are there any pre-made templates, brochures or other outreach materials available for us to use?

Yes. The Coalition has created a variety of materials that you may download electronically. Items currently available for your use include flyers, a poster, website banner, bookmark, as well as templates for an event banner, press release and proclamation. We encourage you to add your agency’s logo to these materials where appropriate, and use the Campaign logo and tagline with your own campaign outreach materials.


What is the advantage of using the 9-1-1: The Number to Know Campaign message to promote our local educational messages?

By incorporating the 9-1-1: The Number to Know logo into your outreach materials, your messages can tap into the power of a national campaign and help all of your colleagues in the 9-1-1 community speak with one voice. Also, because repetition leads to recognition and credibility, the more that the national campaign message is used on the local level, the more it will benefit all communities that utilize it.


What are some ways we can use the Campaign to promote 9-1-1 awareness?

Your imagination is the limit! Consider using this campaign for …

Handouts in schoolsStreet fairsCommunity eventsConferencesEducational sessions Special eventsPress releasesPSAsRadio interviewsNews coverage Newspaper articlesAdvertisementsPostersSignage in public buildings


Where is it appropriate to use the logo?

Below are suggested merchandise items you may consider incorporating with the logo:

Mugs / drinkwareT-shirtsPencilsPensMagnets


Tote bags


Book jackets

Note cards

Cell phone accessories

Key tags

Luggage tagsPortfolios and notebooksPicture framesPostcardsWebsites




Screen savers

Mouse pads

Flash drives

Golf balls and teesCandy tinsFood itemsWatchesClocks

Caps and hats


Cinch sacks / backpacks


Drink “cozies”


Who can we contact for more information?

For more information about the Coalition, visit www.ng911institute.org
or contact know911org@gmail.com.